Google review request templates
Review count and recency feed both your local rankings and what AI assistants say about you — and the main reason businesses don't get reviews is simply never asking. Fill in your details and these are ready to send.
Find your link in your Google Business Profile → Ask for reviews. Fields fill the templates below as you type; {{customer}} and {{job}} stay as placeholders for you to personalise per send.
Same-day text
Send within an hour of finishing, while they're still pleased with the work.
Hi {{customer}}, [your name] here from [your business]. Thanks for having us out today — it was good working with you.
If you've got 30 seconds, a quick Google review genuinely helps a small business like ours get found:
[your Google review link]
No worries at all if you'd rather not.One-time follow-up text
Only if there's been no review after ~4 days. Send once. Never twice.
Hi {{customer}} — [your name] from [your business]. I know you're busy so I won't chase this again: if you had a good experience, a short Google review would mean a lot.
[your Google review link]
Either way, thanks for your business.Email after a bigger job
Better for higher-value work where a text feels too casual.
Subject: Thanks from [your business]
Hi {{customer}},
Thanks again for choosing [your business] for the {{job}}. I hope everything's holding up well — if anything isn't right, reply to this email and I'll sort it out personally.
If you were happy with how it went, would you consider leaving us a Google review? Most of our work comes from people finding us online, so a couple of sentences from you makes a real difference.
[your Google review link]
Thanks,
[your name]
[your business]When something went wrong
Send BEFORE asking for a review. Fix it first — never ask an unhappy customer for a rating.
Subject: Making this right — [your business]
Hi {{customer}},
I heard the {{job}} didn't go the way it should have, and that's on us. I'd like to put it right.
I'm available {{availability}} — reply here or call me directly and we'll get it sorted at no extra cost to you.
Sorry for the trouble,
[your name]
[your business]Three rules that matter more than the wording
- • Ask while it's fresh. Same-day requests convert far better than week-later ones.
- • Never incentivise a review. Offering discounts for reviews violates Google's policies and can get your reviews removed.
- • Fix problems before asking. If the job went badly, use the recovery template — asking anyway is how you earn a one-star.
