What is one more customer actually worth?
Most owners badly underestimate this, then under-invest in being findable. Put in your real numbers and see the annual figure.
What a typical customer pays you, one time.
Of the people who contact you, how many become customers?
1 if it's strictly one-and-done. Most trades are higher.
The “what if” — how many more people found you.
If you got 10 more enquiries a month
$32,400
in additional revenue over a year
- New customers per month
- 4.0
- Value of a single enquiry
- $270
- Lifetime value per customer
- $675
- First-job revenue per month
- $1,800
This is arithmetic on your own numbers — it isn't a forecast, and it doesn't assume any particular marketing works. It just puts a figure on what being easier to find would be worth.